Secrets for Building an Eco-Friendly Business

Even as a child, Summer was interested in saving the earth.

“Growing up, it was just my mom and me, and she instilled environmental awareness in me,” she said. “Even when I was really young, I’d knock on my neighbors’ doors and tell them to not use so many plastic bags.”

Summer carried her passion for the environment with her through college at UC Berkeley, where she majored in sociology and conservation and resource studies.

After graduation, Summer took a job as a 6th grade teacher. She loved teaching and the lifestyle that it afforded, but soon she found herself going through the motions a little too comfortably.

“I was busy all the time, grading papers constantly at coffee shops, and just living my life,” she said. “But at some point, I realized I had gotten away from those things that had been really important to me.”

As she concentrated her efforts more on reconnecting with her passion, she found she was spending a lot of her free time researching what she bought and what products were good for the earth. Especially when it came to buying clothes, it was difficult to shop responsibly.

“There was nothing I could wear to work. There was nothing I could wear out, going out to clubs or going out to dinner. Frankly, I couldn’t find anything I liked,” she said. “I decided to stop complaining about the fact that nobody had changed this and be the change, create my own resource.”

Summer is passionate about the environment because she cares about what happens in the future.

“Everything that I sell is certified organic, which means a third party comes in and certifies how it’s grown,” she said. “It’s also either domestically made by artisans who create their own wage, under U.S. labor laws, or it’s sourced through the fair trade federations. Every single product has a sort of certification that makes it definitely earth-friendly.”

Being able to help others make better decisions more easily is far more rewarding for Summer than she ever imagined it would be. She feels like she is living a life of purpose, that she is following the admonition on her favorite refrigerator magnet: Be the change you wish to see in the world.

“I feel really happy for what I’ve done,” she said. “I am proud of myself that I’ve really been true to what I believe in but have also made a livelihood in doing that, in doing something small to benefit the bigger picture.”

Check out Summer’s online store BTC Elements, it’s got everything from organic cotton tablecloths to recycled fleece winter coats.

MORE TIPS & TOOLS

Elements of Style
Summer’s online store BTC Elements includes everything from organic cotton tablecloths to recycled fleece winter coats.

Fair Trade, Woman-Made
An online boutique of handmade clothing, home goods and accessories created by women all over the world who are working toward economic security.

Green? Great!
Check out this comprehensive shopping blog that highlights eco-friendly apparel and goods from all over the web.

Mind Your Biz
At GreenBiz, the eco-enthusiast can learn how to succeed in business while being environmentally responsible.

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